Saatchi & Saatchi is the most successful German Agency at One Show

At this years One Show Entertainment Awards Saatchi & Saatchi Germany has been awarded two Pencils out of 33. The creative bunch in Frankfurt has received Gold and Bronze Pencils for their work for Piss Screen and Sony Ericsson.

With two Pencils, Saatchi & Saatchi Frankfurt is the only German agency that has won in the Entertainment section of One Show. In addition Saatchi & Saatchi Frankfurt is nominated as one out of only two German agencies with three amazing creative works in four categories on the One Show Interactive Shortlist.

In the category ‚Gaming & Branded Applications – Offline gaming’ the interactive driving game ‚Piss screen’ for Main Taxi Frankfurt, which was set up at the urinals of bars across Frankfurt, won a gold pencil. Guests could take control of the car on the screen by peeing. The game ends in a crash and the player had to watch the consequences of driving while pissed. The solution: Take a taxi instead.

In the category ‚Online Branded Entertainment – Online videos, movies, webisodes or podcasts’ the online campaign ‚Puppy Pulling Power’ for Sony Ericssons Cybershot Handys with Smile Recognition Technology won a bronze pencil. Using a bunch of puppies and a Sony Ericsson Cybershot, two guys set out to test once and for all, which breed of puppy has the most pulling power.

On the One Show Interactive shortlist Saatchi & Saatchi Frankfurt has been nominated with the ‚Everything Sounds’ flash banner for Sony Ericsson (Interactive Advertising: Banners Dynamic), the interactive web cam special ‚Light the dark’ for Amnesty International (Interactive Advertising: Public Service/Non-Profit + Interface Design) and the online game ‚Office Pong’ for Voltaren (Websites and Microsites: Consumer Goods)

The second annual One Show Entertainment Awards, held at American Cinematheque’s Egyptian Theatre in Hollywood, shows advertising’s best work in print, radio, television, design, interactive and new media.